Okay, so maybe you’ve never actually piled a cart full of groceries and then had a change of heart, leaving it somewhere between the produce aisle and the deli. But, more than likely, you’ve taken an item from its place on the shelf, examined it and handled it and maybe even placed it inside the cart, only to think better of it and return the item to its original home. We’ve all done it, more than once, and not just in the grocery store.

In the land of eCommerce, it’s called the “abandoned shopping cart,” and it’s responsible for the demise of countless would-be purchases every day. In fact, according to a report issued by the Boston Consulting Group, approximately 65% of online shoppers jump ship at some point between adding items to their virtual cart and clicking the “Buy Now” button that is the holy grail for eCommerce businesses. MarketingSherpa conducted another study of sample websites that determined an average abandonment rate of 59.8%. (more…)