With Andy MacDowell playing the role of Googlebot…

Have you ever seen the movie Mulitplicity? Do you also happen to run/manage an eCommerce website? If so, then you should know exactly what I’m referring to without even reading any further. This isn’t a signal to hit your back button now, but instead an indication that what I’m about to share with you will shed light on this important subject and how it affects all online retailers – and really any website with pagination for that matter.

Most online retailers use pagination in their product catalogs, and many don’t even understand the underlying effects of this feature. This topic is something that I’ve been performing quite a bit of research on over the past year and is near and dear to my heart. It’s a concern that not only spans SEO, but also Usability, so it is important to define a balance between those needs.