If you’re like most eCommerce companies, you saw the biggest boost in traffic and revenue during the Christmas season. So how do you leverage those customers and get them to visit you throughout 2009?
1. Anticipate what they want. One of the things that Amazon does best is suggest additional items for you to buy based on the current item you’re buying. It’s a straightforward strategy. Amazon reasons that if you want a book on knitting sweaters, you might like that book on knitting shawls, since that’s what other people bought as well. Don’t have a system in place that can help you cross-reference what people buy?
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