In the world of book publishing, a title can make or break a book. Think about it. When you visit a bookstore, what gets you to pick up a particular book? No doubt the cover art and the title.

Page titles are important to websites as well, as you already know. But what do you know about page title competition?

Understanding Page Title Competition
I recently took an SEO seminar with Jill Whalen of High Rankings. Jill is one of the premier SEOs in the business (and she’s a really nice person to boot). One of the best tips I learned from her seminar was this: focus on page title competition rather than web page competition. Since search engines, like Google, put such a heavy emphasis in their algorithms on page titles, it makes sense to see how well your keyword phrases compete with other existing page titles.