eCommerce PPC

Receiving orders and bringing in revenue isn't enough. A successful PPC program should also look to maximize your return on ad spend (ROAS) and minimize your cost per click (CPC).


That's the return on ad spend (ROAS) Planet Blue attained through our managed PPC service.

PPC for eCommerce is Different

Most eCommerce PPC campaigns are larger in scale, more focused on “long tail” keywords, and driven by very real, very granular metrics in landscape that is increasingly complex. Our Google AdWords Certified PPC account managers will help you define and reach your PPC goals with proven eCommerce principles in mind.

We will enable your PPC program to reach its full potential by focusing on four key areas: account structure, conversion, spend, and displays. The precise strategy will vary in accordance with your budget and unique needs, but it will include some combination of the following services:

  • Analytics performance review
  • Campaign structure review
  • Keyword expansion opportunity analysis
  • "Long tail" management review
  • Landing page review
  • Landing page design
  • Landing page testing
  • Analytics tracking
  • Negative keyword review
  • Ad copy testing
  • A/B display testing
  • Multivariate testing
  • Creation of niche ad groups
  • Reduction of duplicate keywords
  • Use of a variety of match types
  • Cost per conversion analysis
  • CTR analysis
  • Use of ad extensions
  • Use of bid multipliers, dayparting, and geo-targeting
  • Addition of applicable trust badges, reviews, etc.


As one of the only Magento Gold Solution partners that is also a Google Adwords Certified Partner, we have years of experience marketing on the platform and will be able to truly optimize your PPC advertising down to the very long tail based off of your Magento product catalog.