Performance Optimization

The speed at which your eCommerce site is delivered is probably the single most important factor across many facets of online marketing. Ignore at your own peril.

Speed, Speed, and More Speed

Face it. Your site will never be too fast, and every ounce of performance you can eke out of it is effort well spent. Study after study indicates the importance of performance on bounce rates and conversion rates, but it even goes so far as potentially affecting SEO. The performance of your eCommerce site can typically fall into the following categories:

  • Server hardware and infrastructure
  • eCommerce software
  • Customization and 3rd party code quality
  • Client-side code
  • Site optimization (CDNs, Reverse Proxy, Caching, etc.)

Our process evaluates each component in the page-rendering process to identify bottlenecks and areas for improvement.

Automated Performance Monitoring

Typically, you don't know you have a performance issue until it is too late. If you have a problem right now, you're already losing sales. Proactive performance monitoring can deliver peace of mind because you'll always be prepared to handle what is thrown at your site. A combination of ongoing, scheduled load-simulation testing and code-level, real-time monitoring and reporting ensures that we're on top of your performance at all times.

Scalability Through the Cloud

If you have have spikes in your web traffic, a cloud-based hosting infrastructure may be the best option to handle those peaks without having to overpay during the valleys. Blue Acorn offers, through our infrastructure providers, the ability to leverage cloud hosting for your eCommerce application that ensures seamless scaling, in order to handle the largest of demands for when your marketing and PR initiatives deliver that national spotlight.


There are many well-documented cases of Magento performance being a problem in many implementations. In most cases, this is a matter of ensuring the implementation has been properly set up, customized, and optimized. As a Magento Gold Solution Partner that has been involved in the Magento U Performance Optimization training, we are very experienced in handling Magento's complexities in high-volume environments.