Char-Broil has been supplying grill gear to people for over thirty years. They currently distribute more gas grills across the United States than any other brand. Just ten days before launching their new site, they contacted the Magento experts at Blue Acorn to take a closer look at the site they had built.
After showing them significant gains in site performance, maintaining their SEO, and showing them their best numbers online to date, Char-Broil chose to maintain their relationship with Blue Acorn, and we now handle their day-to-day Magento and online marketing needs.
We went through our pre-launch checklist and discovered their page load times to be unacceptably long. Blue Acorn acted quickly and reduced the file sizes of all the images on the site, which effectively cut their page load times in half. After we discovered several detrimental SEO practices, we fixed their management of alternate domains and eliminated a systemic duplicate content issue. Without our advice, they would have crippled their SEO. Luckily, that wasn’t the case.
After the launch, we discovered that, under their former architecture, the page load times were still higher than we would have liked them to be. By installing Varnish, we reduced page load time to less than three seconds. Blue Acorn also installed New Relic, which allows us to better monitor and manage Char-Broil’s site performance.
To increase the amount of traffic they were attracting to their site, our strategic team launched a PPC campaign that exceeded their minimum goals by 1,000%. In fact, in the first 90 days of our involvement, Char-Broil experienced their highest number of transactions in a day.
- 1824% ROI on PPC ad spend
- Achieved the top organic search ranking for their most desired keyphrase upon their new site launch
- From pre-launch to present, Char-Broil’s site has experienced a 500% reduction in page load times
Blue Acorn’s Role
“The Blue Acorn team is very professional and knowledgeable, but they are also incredibly personable, even down to the most technical folks on the team. Working on this project with them has actually been fun! But most importantly, their project management is top notch. We always felt confident that the project was moving forward at a good speed without compromising the quality or details. We’d recommend Blue Acorn to anyone developing an eCommerce site but especially to those who want to impart a personal experience to customers who visted their website. Blue Acorn is masterful at creating a website that is an individualized expression of your company, both in functionality and personality. ”