Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

Posted by | November 05, 2014 Magento Blog | 18 Comments
Google Analytics

When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light.

Enhanced Ecommerce for Magento on Magento Connect
Click here to view this extension on Magento Connect.

Enhanced Ecommerce – in our eyes – represents Google’s strongest commitment to eCommerce analytics to date. In combination with their Universal Analytics offering, this is a toolset every online merchant should have available to them, which is why Blue Acorn is proud to have been chosen by our partners at Google to build the official Magento extension that will make the integration process much easier and less time consuming.

Did we mention, it’s free?

Just like the Magento integration extension we built for Optimizely last year, this one is also free. Like Google, companies like ours want everybody looking at their data. We also want our clients to be testing hypotheses based on the data they have available to them. These modules are our way of making such habits easier.

PLEASE NOTE that simply downloading this extension does not automatically generate an account with Google, set up your username and password, and send you your favorite latte via a Google drone (although that would be cool).

You’ll still need to register with Google, which you can do by clicking here.

If you already have the classic version of Google Analytics (ga.js), you will need to upgrade to Universal Analytics BEFORE downloading this extension in order to have data continuity. You can find information on how to do that here.

If this is a clean slate build of Magento and you have not yet installed any analytics scripts, just go ahead and install this extension, then smile.

Please email us with any support questions that you may have.

About Justin Poole

As the first member of Blue Acorn's marketing team, Justin is fiercely protective of the Blue Acorn brand, its perception, and its integrity. He takes pride in seeing Blue Acorn work with the best Technology and Hosting Partners within the Magento ecosystem and sees these relationships as a win-win for both Blue Acorn and its clients. As such, he now focuses on managing Blue Acorn's partnerships, vetting out the best solutions available, and making introductions that benefit Blue Acorn's clients first and foremost.


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