Blue Acorn Brings Google’s Enhanced Ecommerce to the Magento Masses

Google Analytics Enhanced Ecommerce for Magento by Blue Acorn

When Google released Universal Analytics in beta last year, we were impressed, but not surprised. Google stays ahead of the curve, and we knew the ability to track visitors across multiple devices would soon become the standard. As expected, they did it first, and they did it well. However, when they announced Enhanced Ecommerce earlier this year, we began looking at the godfather of analytics in a whole new light.

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Imagine 2014 Recap


For the second straight year, Blue Acorn was a gold sponsor at Magento Imagine. If you haven’t had a chance to go to the conference, do it. DO IT. You won’t regret it. How many other platforms host 2,000 attendees including merchants, developers, industry partners, and solutions partners…. that actually like each other?

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php[tek] 2013

the tak 13 logo

I recently had the pleasure of attending php[tek] 2013, a general PHP conference that was started by php[architect] founder, Marco Tabini. Held in Chicago, tek13 (as it came to be known as) was the first installment of php[tek] by new owners, The conference featured a tutorial day with three-hour sessions, followed by three days of 45-minute sessions, keynotes, and a hackathon. The hotel’s main area was transformed into a locus for that most excellent aspect of dev conferences known as the “hallway track.”

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Imagine 2013: My Impressions

Much like the application on which so many relationships and stories have been born, Magento Imagine is many things to many people, and it is always, always a good time. Whether you’re a user, an enthusiast, a solution provider, an independent developer, or a vendor, Imagine draws its attendees in, enticing with and engulfing them in the culture of Magento. It is a time and a place for friends to visit, for online colleagues to meet in person, for prospects to become clients, and for developers to learn and grow. And for many of us, it all begins before the beginning!

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Blue Acorn to Host Magento eCommerce Forum in Atlanta

Magento eCommerce ForumBlue Acorn is proud to be hosting Atlanta’s first Magento eCommerce Forum, which will take place at Maggiano’s Little Italy in Buckhead on Thursday, September 20 from 4:30 – 7:00pm. This event – which will be co-hosted by Magento, Inc., PEER 1, and MailChimp – is intended to further educate eCommerce merchants on how taking the proper approach with a flexible eCommerce platform and complementary services can grow revenue across the board for companies of nearly every vertical. Read More

Watch Our Magento Webinar on eCommerce Conversion Testing

Test Your Way to Success Magento eCommerce Conversion Optimization Webinar

Last month, Blue Acorn Founder & CEO, Kevin Eichelberger, covered the benefits and various methods of Conversion Optimization testing for eCommerce in a live webinar hosted by Magento, Inc. It was a glorious hour for those who wanted to learn how to grow their revenue through Conversion Optimization testing, but once it was over, it was no more. Until now… Read More

Magento’s Native Integration with Google Website Optimizer

Google Website Optimizer

A big question in the Magento community is, How do I improve revenue and conversion rate on my Magento eCommerce site? The best answer is conversion optimization. Conversion optimization takes your current site and tests different scenarios to determine what changes may best improve your site. Conversion testing can include making changes to layout, image, call to action or any number of other items and then testing the changes against the original to see which performs better.

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