Email Marketing as a Means of Engagement
We work with merchants to improve their communications with their shoppers via email in 2 forms:
Outbound Email Program: Mass communication with your customers through strategically designed and artfully executed email plans is a key component for any site looking to build a lasting relationship with its customers. It's a delicate path to tread, but it's also an extremely powerful tool for making sure your customers stay informed and aware of your brand when making their eCommerce considerations.
Re-engagement Email Program: Targeting your customers individually to re-engage them with your site makes them feel special, which is otherwise near impossible to achieve with a large customer base. A good re-engagement email program provides you with the tools to not only deliver an individual relationship to your customers, but it can also automatically send critical follow-ups that deliver an extra incentive or reminder to help move them through the conversion process.
- Outbound Email Marketing
- Tier1
- Tier2
- Email platform review
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- Analytics review
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- Creative evaluation
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- Best practices guide
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- Performance Improvement Plan (PIP)
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- Dedicated Blue Acorn Account Manager
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- KPI identification
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- Budget monitoring
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- Client dashboard and progress tracking
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- Creative development and implementation
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- A/B campaign testing
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- Magento Logic implementation
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- Monthly status reports
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Tier 1
Tier 1 is for clients interested in receiving a thorough audit and review of their current outbound email marketing efforts what will result in a 6-month Performance Improvement Plan deliverable tailored to their unique goals, which they can implement themselves.
Tier 2
Tier 2 is for clients interested in a 6-month engagement with Blue Acorn where we will implement and manage the Performance Improvement Plan ourselves. During this time, we will continue to optimize the plan through A/B testing and budget monitoring.
- Re-Engagement Email Marketing
- Tier1
- Tier2
- Email platform review
- ·
- ·
- Analytics review
- ·
- ·
- Creative evaluation
- ·
- ·
- Best practices guide
- ·
- ·
- Performance Improvement Plan (PIP)
- ·
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- Evaluation of your brand objectives
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- Pre- and post-transaction process implementation
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- Program variance identification and improvement
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- Message and design improvements
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- Development and implementation of new creatives
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- Periodic optimization testing and evaluation
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Tier 1
Tier 1 is for clients interested in receiving a thorough audit and review of their current re-engagement email marketing efforts what will result in a 6-month Performance Improvement Plan deliverable tailored to their unique goals, which they can implement themselves.
Tier 2
Tier 2 is for clients interested in a 6-month engagement with Blue Acorn where we will implement and manage the Performance Improvement Plan ourselves. During this time, we will continue to optimize the plan through A/B testing and budget monitoring.
