Email Marketing

Email marketing continues to outperform other means of online marketing for eCommerce retailers, but such results don't come without a strategic approach to the various types of email touch points.

Email Marketing as a Means of Engagement

We work with merchants to improve their communications with their shoppers via email in 2 forms:

Outbound Email Program: Mass communication with your customers through strategically designed and artfully executed email plans is a key component for any site looking to build a lasting relationship with its customers. It's a delicate path to tread, but it's also an extremely powerful tool for making sure your customers stay informed and aware of your brand when making their eCommerce considerations.

Re-engagement Email Program: Targeting your customers individually to re-engage them with your site makes them feel special, which is otherwise near impossible to achieve with a large customer base. A good re-engagement email program provides you with the tools to not only deliver an individual relationship to your customers, but it can also automatically send critical follow-ups that deliver an extra incentive or reminder to help move them through the conversion process.

  • Outbound Email Marketing
  • Tier1
  • Tier2
  • Email platform review
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  • Analytics review
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  • Creative evaluation
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  • Best practices guide
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  • Performance Improvement Plan (PIP)
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  • Dedicated Blue Acorn Account Manager
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  • KPI identification
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  • Budget monitoring
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  • Client dashboard and progress tracking
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  • Creative development and implementation
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  • A/B campaign testing
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  • Magento Logic implementation
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  • Monthly status reports
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Tier 1

Tier 1 is for clients interested in receiving a thorough audit and review of their current outbound email marketing efforts what will result in a 6-month Performance Improvement Plan deliverable tailored to their unique goals, which they can implement themselves.

Tier 2

Tier 2 is for clients interested in a 6-month engagement with Blue Acorn where we will implement and manage the Performance Improvement Plan ourselves. During this time, we will continue to optimize the plan through A/B testing and budget monitoring.

CONTACT US
  • Re-Engagement Email Marketing
  • Tier1
  • Tier2
  • Email platform review
  • ·
  • ·
  • Analytics review
  • ·
  • ·
  • Creative evaluation
  • ·
  • ·
  • Best practices guide
  • ·
  • ·
  • Performance Improvement Plan (PIP)
  • ·
  • ·
  • Evaluation of your brand objectives
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  • Pre- and post-transaction process implementation
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  • Program variance identification and improvement
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  • Message and design improvements
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  • Development and implementation of new creatives
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  • Periodic optimization testing and evaluation
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Tier 1

Tier 1 is for clients interested in receiving a thorough audit and review of their current re-engagement email marketing efforts what will result in a 6-month Performance Improvement Plan deliverable tailored to their unique goals, which they can implement themselves.

Tier 2

Tier 2 is for clients interested in a 6-month engagement with Blue Acorn where we will implement and manage the Performance Improvement Plan ourselves. During this time, we will continue to optimize the plan through A/B testing and budget monitoring.

CONTACT US