If a tree fell in the woods and no one was around would it make a sound? If you had a great looking website, with a great product offering, and no one found it – would it make a sale? The answer to the latter is a resounding no. Get ranked the right way – no tricks, no gimmicks, straight up consulting and results. That’s the Blue Acorn philosophy – we’ll give it to you straight. The search for an SEO firm is a difficult path to navigate – full of “black-hat” traps, snake-oil salesmen, and companies that talk the talk but don’t walk the walk – don’t be fooled by the pretenders. Our approach to SEO is pragmatic, practical, and effective. Based on a proven approach of research, analysis, execution, monitoring, and tweaking, we’re able to successfully achieve targeted organic keyword and keyphrase exposure on the major search engines for eCommerce websites.
SEO – Specifically for eCommerce
The structure of eCommerce websites presents itself some specific challenges that typically a “generic” SEO firm may not be particularly attuned to. Issues such as pagination causing keyword cannibalization, landing page optimization, product page descriptions and URLs, onsite linking structure, generating deep product page links, among other concerns are all examples of search engine optimization issues with a special twist for online retailers. In many cases, online retailers find themselves limited by the eCommerce software implemented, so it’s important to ensure that your platform has SEO friendly features or can be customized to allow for such functionality. Blue Acorn focuses on the SEO issues concerned with eCommerce merchants specifically.
Search Engine Optimization Services
Blue Acorn offers three levels of SEO services based on the specific needs, and budgets of our clients. These services build upon each other, and as you grow your website, you can approach these SEO services in phases that correlate to your specific situation. All of our SEO services are built on a foundation of research and analysis. Our deep understanding of web analytics data and how that applies to SEO is unique in the sense that we not only focus on keyphrases that generate traffic for your site, but on phrases that convert and produce a greater ROI for you in the end.
Acorn SEO
Online merchants that come to us that have performed very little SEO on their site previously, in a niche-market, could see substantial gains with our Acorn SEO service. This service focuses on the most important “quick-hit” aspects of SEO – covering the basics as well as training you, the eCommerce manager, on how to properly manage your categories, products, and on-site information more effectively going forward. The goal of this service is to “plant the seed” and establish a foundation for SEO, of which we can build upon in future phases.
Research
- Keyphrase Research
- Market Research
Analysis
- Competitive Analysis
- On-Site Analysis
- Search Engine Spidering Analysis
- Website Analytics
- Shopping Cart Evaluation
Execution
- Content Editing
- Link Building Strategy
- Title, Heading, Meta, and Description Optimization
- Site Architecting
- Other On-Site Tactics
- “Linkability” Strategy
Monitoring and Tweaking
- Reporting on keyphrase rank changes
- Tweaking as needed to further improve results
Seedling SEO
Other merchants, with a prior foundation SEO, would benefit from a more comprehensive Search Engine Optimization effort. In addition to the tactics applied to our Acorn SEO service, the Seedling SEO service puts more emphasis on the external link building efforts. We all know how important inbound links are in search engine ranking factors, and retailers in competitive markets can appreciate the complexity involved in generating valuable, deep, and ongoing links to their site. This service not only creates a comprehensive strategy for those link-building efforts, but also executes on an ongoing link-building campaign, where we not only identify link-building opportunities, but we also actively solicit and attract those links through a variety of tactics.
In addition to the external link building service, we also provide monthly testing based on the monitoring results. So after we execute the first phase of this plan, based on the level of improvement in search results we will test, change, and rewrite content to acheive more significant results.
Oak Tree SEO
Our Oak Tree SEO services are for those clients that want comprehensive SEO management. We take your site under our wings like it was one of our own, and manage every aspect of that campaign in addition to the items listed above. By focusing on the more competitive SEO techniques, advanced competitive analysis & strategy, high authority link building through PR campaigns, and copyrighting, we take an all inclusive approach to the campaign.
SEO Summary
At the end of the day, the amount of effort needed to improve your search engine rankings is primarily dependant on your site’s history, as well as what your competition is doing. By offering three tiers of SEO services, we allow our clients to define what exactly that level is, and develop a strategy to move forward.
Contact a Blue Acorn consultant today to discuss our SEO Services.
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