eCommerce eMail Marketing

Email marketing consistently holds the highest ROI for online marketing. But its success is in the numbers – open rates, click rates, and conversion rates. We work with your marketing team to develop an email marketing strategy, and executes that strategy following industry best practices and techniques. All email marketing is not created though, and knowing how to not only successfully end up in the inbox, but also how to render properly in different email clients, encourage action, and of course track those results all across the way are the pieces that we focus on.  We typically deliver email marketing messages in two particular formats:

Postcard Style email Marketing

Postcard style emails are those that are more visual, with more graphics, less text, and shorter in length.  These typically work well with simple, straight to the point sales announcements and product specific promotions.

Newsletter Format email Marketing

For clients with more of a community around their products, or with a focus on developing the ongoing relationship with their customers, we find that many times their customers are more accepting of a newsletter format email.  These email messages typically involve more substance, and depth to the messaging.

email Split Testing

Split-testing is not only for websites. Being able to deliver different versions of the same campaign to your customers at the same time allows you to gauge the types of messages that encourage more sales. Just as with conversion optimization, you can follow best practices all day long, but you’ll never know accurately how to optimize your email campaigns without proper testing.

ROI Driven email Marketing

With every email campaign we execute, we’re able to track how well those messages are accepted, and how they perform. By measuring this information, and tracking it over a period of time, we’re able to determine the types of messages that actually generate more revenue. Over a period of time, we’re able to refine and optimize your email campaigns to ensure that the most effective messages are being sent to your clients and maximize the return on your email marketing dollars.