eCommerce Analytics

Know the important numbers. If the only value you’re getting from your analytics solution is hits, pageviews, or visitors – you’re not getting much. Web Analytics presents eCommerce merchants a wealth of valuable, actionable, data that can be leveraged for great benefit. Consider website analytics as the feedback loop in the eCommerce process, by which you can use in your Conversion Optimization and SEO campaigns. If you are not consistently using analytics data to drive your decision making processes, let Blue Acorn help you grow sales through analyzing your website statistics.

ROI Driven Marketing

During course of a phone consultation, we may ask you “where do your sales come from”, or “how much revenue does [insert online marketing method here] generate?”.  If you can’t answer those questions, you’re probably wasting money in your marketing efforts.  Why might you ask?  Online merchants are in a unique position to actually be able to accurately (for the most part) track ROI directly to individual marketing campaigns.  Without knowing specifically which marketing avenues bring in the best return, you’re probably running  inefficient marketing tactics.  If you were to track these marketing campaigns side by side, you could make better, more informed decisions about where to invest those marketing dollars.

Google Analytics for eCommerce

Many online retailers, from small mom and pop shops, to multi-million dollar retailers, find that Google Analytics presents a powerful tool to collect and present this data – and it’s free to boot! But, with any analytics application, be it free or thousands of dollars, it’s only worth the time you spend with it and the value derived from it. Ensuring you have a correct implementation of the software to draw the most data, and knowing how to use the analytics software and even what metrics to look at, are key factors in amount of value provided by the solution. Blue Acorn is well versed in installation, training, and KPI analysis with Google Analytics implementations and can show you how to leverage the data within it.