Conversion Optimization Services for eCommerce Shops

Turn your eCommerce website visitors into buyers. Conversion Optimization Services from Blue Acorn use a variety of tools and techniques to identify on-site factors that aim to improve the rate of conversions for your website. In the case of eCommerce merchants - increasing sales. The methodology implemented to improve conversions consists of analysis, strategy, benchmarking, testing, and implementation.

Design for Conversions

Your website design, the layouts, buttons, colors, are all big factors in the conversion optimization equation.  While a website may look professional, creative, and visually appealing, there are often overlooked factors that web designers simply don’t take into consideration.  Make sure your site is designed with conversions in mind from the beginning, or, engage with a Blue Acorn consultant to suggest, test, and implement changes to your website design to improve your conversions.

Contact a Blue Acorn Consultant today to learn more about Conversion Optimization.

Leverage Your Web Analytics Data

Conversion Optimization relies heavily on the data collected by your analytics package to expose areas for improvement. Whether you use the freely available Google Analytics, ClickTracks, or IndexTools, Ensuring that analytics is correctly established, and defining goals and funnels allow us to examine where holes or gaps might exist in the ordering process. By closely analyzing this data, we can coordinate a comprehensive plan to reduce the shopping cart abandonment rate of your eCommerce site.

Contact a Blue Acorn Consultant today to learn more about Conversion Optimization.

Split Testing and A/B Testing

In many cases, the Google Website Optimizer toolset provides a valuable method of executing a series of split testing and A/B testing on your website. These allow us to test different combinations of text, images, and buttons to determine the most effective content on your site that improves conversions.

Contact a Blue Acorn Consultant today to learn more about Conversion Optimization.