Conversion Optimization

Turn your eCommerce website visitors into buyers. Conversion Optimization Services from Blue Acorn uses existing analytics data, and Google Website Optimizer to identify and test on-site factors that aim to improve the rate of conversions for your website. In the case of eCommerce merchants – increasing sales. Many retailers will stand to see a greater ROI by investing in Conversion Optimization over SEO, and the effects are felt long-term.

The details comes down to the numbers though, so as an example, let’s say your site is generating 1000 unique, targeted visitors per day. If the average order amount is $200 and your current conversion rates are 1%, you’re probably generating about $1,000 a day in sales. Small increases in that conversion rate however can have a dramatic impact on your revenue. So if conversion rates were able to increase just 10% – to 1.1% of total visitors, you’d realize an increase in sales of over $30,000 in one year! Not bad for such a small improvement, just imagine if instead of 10% – your conversion rate increased by 25%, 50% or even doubled.

Fact is, you spend a great deal of time and resources generating targeted traffic to your site, and if you’re only focusing on the first half of the equation, then you are not only missing out on a great deal of revenue, but you’re also wasting a large portion of those resources spent on attracting those users.

Google Website Optimizer Testing

Google Website Optimizer provides a robust toolset that allows us to execute split, A/B test, as well as multivariate tests on your site. By prioritizing our testing, through focusing on pages that have higher visibility, or being higher up in the conversion funnel, we’re able to see greater impact quickly.

Google Website Optimizer makes it easy for anyone to run split tests, and we encourage everyone to do so.  But many merchants don’t know where to start, what to test, or how to implement it – not to mention the time it takes to run these tests.  One difficulty in running conversion optimization tests for eCommerce however, is in the actual implementation of the tests into your eCommerce platform.  Setting up a split test in a custom, or static html page is one thing, but working within an eCommerce platform to run these tests can be a difficult path to navigate.  It often requires direct manipulation to the theming structure of the platform – something that we are very familiar with.

Design for Conversions

Your website design, the usability,  layouts, buttons, colors, are all big factors in the conversion optimization equation. While a website may look professional, creative, and visually appealing, there are often overlooked factors that web designers simply don’t take into consideration. Make sure your site is designed with conversions in mind from the beginning, or, engage with a Blue Acorn consultant to suggest, test, and implement changes to your website design to improve your conversions.

Leverage Your Web Analytics Data

Conversion Optimization relies heavily on the data collected by your analytics package to expose areas for improvement. Whether you use the freely available Google Analytics, ClickTracks, or IndexTools, Ensuring that analytics is correctly established, and defining goals and funnels allow us to examine where holes or gaps might exist in the ordering process. By closely analyzing this data, we can coordinate a comprehensive plan to reduce the shopping cart abandonment rate of your eCommerce site.