Data Feed Marketing

Today's consumer is shopping for products across a variety of marketplaces. Increase your reach by publishing your products in those channels and optimizing your ad spend.

It's About Getting in Front of Buyers

With 40% of all online audiences visiting Comparison Shopping Engines (CSE), merchants without a datafeed strategy are missing a big piece of online sales. In most cases, this lack of participation isn't due to a lack of interest. Formatting your data for dozens of feeds is a challenge. Ensuring that your feeds are pulling a good return on ad spend (ROAS) and optimized for Google’s paid search tools is even more difficult.

  • Data Feed Marketing Services
  • Tier1
  • Tier2
  • Tier3
  • Optimal attributes and field mapping
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  • Feed error notifications
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  • Channel evaluation
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  • Optimal keyword visibility
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  • Analytics review
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  • Competitive review
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  • Proper product categorization
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  • Customer reviews
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  • Feed frequency
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  • Feed to product page variances
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  • Assessment of channels and data requirements
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  • Attribute requirements and taxonomy mapping
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  • QA testing
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  • PPC extension integration
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  • Dedicated account manager
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  • Monthly status report and call
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  • Implement optimization for current feeds
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  • Set up recommended new feeds
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  • KPI identification and progress tracking
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  • Automated daily feed submission
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  • Feed status checks
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  • Seasonal optimization
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  • Budget monitoring
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  • Client dashboard reporting
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Tier 1

Tier 1 is for clients who are new to data feed marketing or who want to optimize their current data feed. It involves a review of your current CSE channels and/or the creation of a plan for optimization. We'll provide you with an assessment of your strengths, areas for improvement, and a roadmap to improve your results by lowering cost of the sale and increasing conversion.

Tier 2

Tier 2 is for clients who need to have a data feed set up. We can take the guess work out of getting started with a new channel and identify the best channels for your next CSE initiatives. Setting up new feeds means conforming to a whole new set of requirements and categorizations.

Tier 3

Tier 3 is for clients who have a data feed set up and want to leave it to the experts to manage, which includes continuous monitoring, optimization, expansion, and reporting of your feeds.

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MAGENTO DATA FEED SERVICES

Integrating your Magento store with 3rd party data feeds, whether direct or through aggregate services, can be a challenging process. As a Magento Gold Solution Partner that has experience managing data feeds for a number of Magento retailers, we can help you set up the most applicable feeds based on your specific needs and enable them to integrate seamlessly with your site. We can also help you modify your data in a batch process to meet such CSE requirements.

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