VIETRI’s outdated, custom eCommerce solution wasn’t meeting expectations and was not providing the brand representation VIETRI wanted. Additionally, they were seeking a unified backbone for the business that would combine their B2C and B2B sites and provide an easier way to update, manage, measure, and promote their products and brand.
Blue Acorn replatformed VIETRI onto Magento Enterprise 1.14 to take advantage of two key features: native responsive framework and the ability to power multiple sales channels through a single website. Blue Acorn used data collected from VIETRI’s old site to influence decisions on the new site, creating an intuitive user experience and increasing conversion rates.
The team at Blue Acorn created a visually engaging responsive design that gracefully degrades from its desktop version and allows VIETRI’s customers to seamlessly experience the Italian lifestyle products on all their electronic devices.
The new eCommerce site engages visitors with beautiful images of Italian landscapes, exuding a warmth that connects users to the VIETRI lifestyle.
Custom B2B Functionality
A custom bulk order functionality, created by Blue Acorn, allows dealers to place their entire order on a single page.