When Ticketmaster came to us, their goal was to optimize their user experience. They planned to use this information to alter their site to meet the customer’s needs and make for a better and more successful experience on the site. So Ticketmaster partnered with Blue Acorn to develop a strategic plan to gain that information.
To tackle this, we utilized Optimizely to execute the strategies to get the answers. The Optimization Team at Blue Acorn created strategic testing plans and recommendations with the Ticketmaster website. By methodically testing different elements of the website to measure effects and optimize online conversions, Ticketmaster gained tons of valuable information about their customers. From there, they took the information and altered their site to make it more successful for both their customers and the company.Ticketmaster found the strategy support to be so valuable that they expanded the scope of the partnership to optimize on their mobile sites and on their personalization.
"One of the reasons why we have found success with Blue Acorn in the past year is their flexibility in supporting our optimization efforts. Every month our support needs vary from strategic to design to technical. Blue Acorn’s support model has been flexible and accommodating at all times."− Christine Chu, Senior Director, Optimization and Testing, Ticketmaster