The Situation

SmartWool’s site had already been designed and built on Magento Enterprise Edition when they came to us, but they wanted to establish a relationship with an agency that could handle all of their in-depth Magento development needs on an ongoing basis. Blue Acorn’s focus on eCommerce, Magento expertise, and preference for long-term relationships with our clients made us a natural fit. After seeing our Magento expertise in action, they wanted our design and conversion optimization services as well.

The Solution

To improve management of returns and split shipments, we modified their EDI, which also enabled SmartWool to find the optimal location for all of their orders. Second, we eased the process of complying with PCI requirements by implementing Magento’s Secure Payment Bridge. Then came the redesign of their site. It was already beautiful, but we knew it could improve the customer experience. Following the redesign, we tested our hypotheses and drove revenue over 17%.

Custom Promotions

Blue Acorn extended Magento’s promotions framework to include two custom types. One of the custom promotions allows customers to to receive a free gift after hitting a certain goal. Customizing the promotion is made easy on Magento’s backend.


Blue Acorn worked closely with Smartwool’s internal design team to rebrand and optimize their most important pages. The facelift increased conversion rate 12%.

Improved Email Sign-Up

Blue Acorn tested the timing of a pop-up box, which was meant to drive newsletter sign-ups. The multivariate test, which Blue Acorn tested at five different time intervals, increased email signups by 5%.

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