You’d expect a shoe retailer that offers more than a million products online to have a sophisticated optimization team. Still, even seasoned teams need seek outside help when opportunity knocks. After reading an article written by one of our team members, ShoeBuy’s vice president of site optimization contacted Blue Acorn to see how we might work together. Since our optimization services are flexible—we believe our customers should be able to pick and choose only those services they need— Shoebuy was able to engage Blue acorn as an extension of their team.
Blue Acorn executed development for technically-complex tests, and engineered custom development strategies that leverage the Optimizely platform. ShoeBuy purchased a bucket of hours from Blue Acorn, which it uses primarily to carry out tests whose ideas are initiated in-house. Occasionally, the team also calls on Blue Acorn for design or testing strategy. Since ShoeBuy’s workflow is not highly regimented, the flexibility it has to use its hours whenever it needs them works well for the retailer. And since it was already using Optimizely, and Blue Acorn is a certified Optimizely partner, we were able to start adding value immediately.
Whether they need a PDP redesign, UX recommendations, personalization testing ideas, or any other help with optimization, the ShoeBuy team appreciates that they can call on Blue Acorn any time, for anything. Knowing that many of our clients have sophisticated teams who might only need help occasionally, Blue Acorn made a conscious decision not to lock our clients into a full suite of services. The decision has paid off, and it’s a win for our clients, who love being able to call on us when they need us, and for our team, because we get to keep our skills sharp while taking part in some really interesting projects.
A/B testing is an important component of ShoeBuy’s testing strategy, and personalization will be a key focus in the near future. Blue Acorn also currently helping the team work through a flash of unstyled content issue for an upcoming homepage test, since it’s an area of expertise for our team.