The Situation

The fashion and lifestyle bags, bins, insulated totes, and travel accessories of SCOUT are currently sold in over 1,700 independent retail stores nationwide. To meet expected growth, they needed a more stable and scalable eCommerce platform, one that could meet the needs of their B2C and B2B channels.  They also wanted a long-term partner who could create a look and feel that represented the SCOUT brand and increase their conversions and revenue each year.

The Solution

Both B2C and B2B customers can now shop SCOUT like never before. The improved user experience is based on a thorough Shopper Experience Analysis. Blue Acorn looked at the site’s analytics, conducted a mini-usability study with live users, and performed cross-browser testing all the way down to the code level. Every aspect of the shopping funnel was evaluated, graded, and presented to the SCOUT team with our recommendations before we began design.

Shop by Color or Pattern

Upon clicking a color or pattern swatch, visitors can view every product in that color or pattern. The new site also includes advanced filter options, where customers can narrow a search down to the specific features of a bag or bin, such as the number of pockets.

Olark Live Chat

Both B2C and B2B customers now have a live chat option from Olark. These live chats occur with actual SCOUT team members who can assist customers with gift suggestions, consultation on best sellers, advice on merchandising and display, and more.

Personalization

SCOUT’s personalization service now offers a live preview of a specified personalization with Greek letters, uppercase letters, and lowercase letters, all with a variety of font style and color options.

B2B & Custom Segments

SCOUT’s approved resellers can log into their own custom homepage that includes YTD sales, account manager’s information, invoice dates, and tracking details for shipments. Plus, SCOUT now has custom segments within their resellers, in order to best tailor their experience on the site.

"With Magento’s enterprise-level platform, we can power multiple sales channels through a single site that provides a consistent brand message and caters to the specific needs of our customers. Whether a specialty retailer needs to replenish their SCOUT display or a mother needs some durable and stylish bags to pack up her daughter for summer camp or college, they both will be treated to a colorfully stimulating, highly intuitive and extremely efficient online shopping experience."

− Tabitha Bowling, COO
92
increase in revenue YOY
79
increase in conversion rate YOY
87
increase in business customer buying online (projected)

Overview

B2B Solution

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