Reed & Barton

Prior to Magento, Reed & Barton’s eCommerce system had been built from the ground up on a proprietary platform by a group of people who were no longer supporting it. Making changes was very difficult, if possible at all. The result was a site that lacked efficiency, looked and felt dated, and was truly holding Reed & Barton back from moving both channels of their business forward. They needed an eCommerce solution that could address both their B2C and B2B sales channels, which together, have three distinct user groups: consumers, dealers, and sales reps – each with their own unique needs and requirements.

Project Highlights

An eCommerce site is nothing new, but this isn’t just an eCommerce site. It’s a multi-site eCommerce solution, one that lends itself equally well to both web and mobile, drives two sales channels, caters to three distinctly different user groups, features custom-built SAP and Adobe Scene7 integrations, and is able to maintain a custom design as elegant, yet purposeful as Reed & Barton’s products. With an eye for detail, we executed the vision defined by Reed & Barton, which included a very specific set of design standards.

These improvements haven’t just improved Reed & Barton’s B2C eCommerce sales, they have dramatically improved the way their B2B sales channel operates, and Reed & Barton estimates B2B sales will increase by 30% as a result.


  • Winner of Magento Inc.’s “Most Innovative Magento Site of 2011″
  • Pages per visit ratio up 280% YOY
  • Total page views up 396% YOY
  • Bounce rate is down 67% YOY
  • Total time on site up 276% YOY
  • AOV up 39% YOY
  • Gross sales in its first two weeks up 185% and is trending towards a 250% increase YOY!

Blue Acorn’s Role

  • Reed & Barton Most Innovative Magento Site
    “Most Innovative Magento Site of the Year” – Magento, Inc.
  • Reed & Barton
  • Reed & Barton
  • Reed & Barton
  • Reed & Barton
  • Reed & Barton


Click above for a video tour of what constitutes the Most Innovative Magento Site of the Year

“From the very outset, there was a lot of give and take, and we could just tell that our ideas were being seriously considered and weighed. Even if something wasn’t possible, Blue Acorn found another way of approaching it, which was something that we continued to see throughout the entire process. These were extremely difficult projects. The consumer site, I feel, was at one level, and with the dealer site, I feel we kicked it up to a completely different level. The functionality is just so perfect. It’s going to be extremely beneficial for us.”

Tim Riddle CEO Reed & Barton
Tim Riddle President