Abandoned Fitting Rooms

The connected fitting rooms identify each item via radio frequency identification tags. After entering an email address, customers are sent a custom link to rebeccaminkoff.com displaying items left behind in the fitting room.

Mobile-first Approach

With mobile-first design in mind, Blue Acorn’s UX team and Rebecca Minkoff’s creative team focused on replicating the look and feel of the showroom to seamlessly connect the in-store to online experience. The single design that has been optimized for all devices resulted in a faster time to market, lower ongoing maintenance costs, and SEO benefits.

Custom Integrations

Blue Acorn built an integration that allows customers to see the items left behind in the fitting room and built a PayPal extension giving customers the option to pay for in-store purchases with their smartphones.

Omni-channel Support

Teamwork Retail point-of-sale supports Rebecca Minkoff’s omni-channel experience and Rackspace hosting services provide faster page load times.

"I believe that partners are truly a part of your family, and the closer you are to them, the more successful you will be."

− Senior Vice President, eCommerce & Omni-Channel Marketing
14
increase in conversion rate YOY
154
increase in revenue YOY

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