Le Creuset, a ninety-year-old company, came to Blue Acorn with a number of key challenges that given the right solutions could be changed into huge opportunities. While Le Creuset had concise revenue goals, there was uncertainty in the balance between branding and selling. Blue Acorn believed that an exceptional online experience would enable them to maintain loyal customers while still generating increase in revenue. Le Creuset yearned for a site that reflected the beauty and excellence of their products. However, this raised some concerns about the difficulty of managing the site and adding new content such as recipes or trending topics. An Omni-Channel shopping experience was also something Le Creuset sought after, wanting customers to experience uniformity and consistent messaging across all devices.
Blue Acorn helped rebrand their online shopping experience by integrating a modern, intuitive eCommerce site with the company’s respect for tradition and authenticity. Blue Acorn identified the opportunity to complement Le Creuset’s strong product focus with a storytelling mindset that would incorporate the human characteristic behind each product. Our designers created a beautiful site inspired by the Bauhaus movement and combined an asymmetrical grid system which allowed Le Creuset’s team to easily update and manage content. By creating a responsive site, customers encounter the same shopping experience regardless of their choice of device.
Engaging Shopping Experience
A new responsive eCommerce website allows shoppers to engage by filtering products based on color and size with the swipe of a finger.
Blue Acorn’s redesign created a rounded cooking experience that appeals to the emotionally-guided customers by making Le Creuset an accessible source for cooking tips, recipes, and profiles of top chefs.
A new feature allows visitors to view not only social trending topics but also news related to events and videos created by Le Creuset.
"Blue Acorn understood our desire to balance world class content and compelling visual presentation with seamless transactional performance. Having an agency of their global caliber in our shared American home of Charleston was the icing on the cake."− Stephen Jones, Vice President of Marketing at Le Creuset