Insect Lore was founded on the belief that every child should have the opportunity to witness the miraculous transformation of caterpillars to butterflies. Unfortunately, a hard-to-use ecommerce site hindered Insect Lore’s ability to spread that message and their products. As late as 2014, parents and teacher found the catalogues and customer service reps to be an easier and more reliable path to getting products to their homes and classrooms. Insect Lore knew that a quality ecommerce site would make ordering and reordering products easier for their customers, and therefore easier for Insect Lore to achieve their mission.
Blue Acorn implemented a responsive design on Magento Enterprise Edition that features engaging header videos to showcase the interactive nature of Insect Lore’s products. The design gracefully degrades from desktop to mobile while key navigation points remain prominent. Close to 50% of visitors are redeeming vouchers for live insects, and the new site displays the option on the homepage.
Critter Travel Conditions
A unique custom feature provides alerts about when it is safe to ship critters, gently steering customers toward overnight shipping. Weather conditions are easily managed by a site admin.
Insect Lore’s homepage showcases user-generated photos and video that are auto-harvested from Instagram, Facebook, Pinterest and Twitter, and are then displayed following admin approval.
Shipping live insects comes with no shortage of customer questions. Blue Acorn integrated a live chat feature by Olark to equip Insect Lore’s team with an easy, effective way to respond instantly to questions about everything from gift certificate redemption to chrysalid care.
"Blue Acorn was a great fit for us not only because of their extensive Magento development expertise, but also because of their creativity and energy. As we looked for a long-term partner, it was important to find an agency that understood the educational and emotional value of our product and would build an innovative experience to match."− Anita Veldboom, Vice President of Digital and Social Media Marketing, Insect Lore