An established brand presence can make it difficult to adapt to a changing marketplace and to adopt new technologies. Despite those challenges, Everlast has remained innovative as consumer demands and trends evolve. After experiencing difficulties with the admin management on their previous eCommerce platform, Everlast identified an opportunity to refresh their experience with a new Magento Enterprise Edition website.
Blue Acorn performed a sleek, fitness-inspired redesign to showcase Everlast’s product photography. Taking advantage of Magento Enterprise Edition 1.14’s native responsive functionality, the new site maintains its authenticity as it scales from desktop to mobile. Features like a secondary navigation bar and a single-page checkout create an intuitive user experience across the site.
Mini Product Images
On the category page, online shoppers can preview the product via a thumbnail, which Blue Acorn accomplished by integrating photos instead of HEX codes.
Partnering for Success
Best-of-breed technology partners, including Rackspace and Bronto, enhance Everlast’s Magento Enterprise Edition 1.14 eCommerce site.
When the right fit means the difference between winning the round and getting knocked down, Everlast customers need product information upfront. Blue Acorn created a custom secondary navigation bar on product pages to allow users to quickly view product information like descriptions, features, Q&A, and videos.
"Blue Acorn’s data-driven approach to design and development provided a brand experience that represents the authenticity and heritage of Everlast, but ensured the user experience would be engaging and intuitive."− Mike Ebert, E-Commerce Director of Everlast Worldwide