Curtain Call knew it was time to upgrade from their outdated and difficult to manage proprietary platform to give their B2B customer base of dance studio owners a simpler experience. In order to improve conversion rates and average order value, Curtain Call engaged Blue Acorn to replatform the site onto Magento Enterprise 1.14, implement a responsive design with intuitive navigation, and increase overall website usability.
Blue Acorn upgraded the site to Magento 1.14, then integrated several modules developed in-house to give Curtain Call the custom functionalities they needed. Curtain Call’s new eCommerce site conveys the same brand image as their catalogues, providing a streamlined and accessible brand experience. Intuitive navigation and custom functionalities simplify Curtain Call’s user-friendly eCommerce shopping experience.
To streamline the process of ordering coordinating costume pieces, Blue Acorn developed PicShopper. Users can click hot-spot icons on lifestyle images to open product information and add item to cart, and it’s easily managed by Curtain Call’s website administrator.
Product Variations Form
After establishing real-time communication with Curtain Call’s inventory management system, Blue Acorn installed the Product Variations Form. The module enables users to add multiple sizes and quantities of a product to the cart with just one click and displays the number available.
Curtain Call’s relationship managers can now access all of their clients’ information with a single login and has permissions to edit orders or place new ones.