When Speck’s eCommerce Manager left to join Chrome Bags, he didn’t leave behind Blue Acorn. After redesigning and replatforming Chrome Bags, things on the site were a little rocky. The design was solid, but poor code was destroying the user experience and costing them countless customers. Analytics were tracking incorrectly. Users were sent to the wrong home page. The inventory, which spanned two continents, wasn’t staying up to date and American products were showing up in the European store and vice versa.
While Blue Acorn was originally given just a handful of tasks, we ended up finding over 80 errors. We corrected analytics, fixed the interstitial pages that were driving customers to the wrong place, and made inventory stay up to date, which meant syncing data between Magento and an EU warehouse, a US warehouse, retailers, the online storefront, and products given away by their marketing & promotion teams. We also took them to a third continent by building them a Japanese storefront in two languages and with a B2B solution.
Custom Shipping Method
We developed a custom shipping method that allows customers in major cities (San Francisco, New York, Portland) to choose “Messenger Delivery” as a shipping option.
Blue Acorn built a Japanese storefront for Chromebags, including a responsive, all-in-one cart and checkout. The checkout is fully PCI compliant, allows for convenience store payments, and is modified to match Japanese customs.
An interstitial page was driving every customer to a landing page where they could select their country BEFORE even hitting the site. We removed the page and integrated GeoIP so it would properly redirect to the country based on location.