Candelabra came to Blue Acorn eager to take advantage of Magento Enterprise Edition’s native responsive framework. Their Community Edition site was not providing an easy way to become familiar with their wide selection of lighting and home decor products. Conversion rates on the eCommerce site were falling below sales expectations.
Blue Acorn upgraded the site to Magento Enterprise Edition and created a more positive online experience for Candelabra. Streamlined navigation and more filtering options provide an intuitive user experience with a modern look, while faster page load times have contributed to an increased conversion rate. The updated brand experience, combined with the scalable Magento eCommerce platform, will support Candelabra as the company continues to grow.
Is your heart full?
A custom compare tool states “Your Heart is Empty” until users select items by clicking small hearts on the category and product pages. After selecting, the “Items you Love” can easily be compared to each other.
White Glove Shipping
Blue Acorn built and integrated a custom delivery option for Candelabra – “White Glove Shipping.” Customers can opt to have their selected items hand-delivered and installed. Meanwhile, Candelabra lists the surcharges separately per item in the list view.
Both the “What’s New” and “We are Obsessed with” categories are dynamic, allowing the site’s administrator to easily add or remove items to the category with the click of a button.