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	<title>Blue Acorn eCommerce Consulting &#187; Search Engines</title>
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		<title>Description Tags Shouldn’t Describe &#8211; They Should Sell</title>
		<link>http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/</link>
		<comments>http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 14:23:25 +0000</pubDate>
		<dc:creator>Robyn</dc:creator>
				<category><![CDATA[Search Engine Optimization - SEO]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[description tags]]></category>
		<category><![CDATA[descriptions should sell]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[writing meta descriptions]]></category>

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		<description><![CDATA[Don’t Describe&#8211;Sell!
I’ve never liked the name for the meta description tag, mainly because describing what’s on a web page isn’t necessarily going to get someone to click on the link on the search engine results page (SERP).
Describing is Passive. Selling is Active.
The act of describing is a passive process. It doesn’t involve thinking; it involves [...]<p><a href="http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/">Description Tags Shouldn’t Describe &#8211; They Should Sell</a> is a post from: <a href="http://www.blueacorn.com">Blue Acorn eCommerce Consulting</a></p>
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		<title>Mahalo Promotes Bootleg Products</title>
		<link>http://www.blueacorn.com/blog/search-engines/mahalo-promotes-bootleg-products/</link>
		<comments>http://www.blueacorn.com/blog/search-engines/mahalo-promotes-bootleg-products/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 17:35:11 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[human edited search engine]]></category>
		<category><![CDATA[mahalo]]></category>
		<category><![CDATA[search engine]]></category>

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		<description><![CDATA[For those of you who might not be aware of Mahalo &#8211; it is a &#8220;human edited&#8221; search engine.  It&#8217;s goal is to provide spam-free search engine results that are deemed most valuable to the searchers as determined by a group of human editors.  I&#8217;m not going to go into the whole background [...]<p><a href="http://www.blueacorn.com/blog/search-engines/mahalo-promotes-bootleg-products/">Mahalo Promotes Bootleg Products</a> is a post from: <a href="http://www.blueacorn.com">Blue Acorn eCommerce Consulting</a></p>
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