Blue Acorn eCommerce Consulting » Search Engine Optimization – SEO

War, the Long Tail SKU Search Domination

Scott Buck — Wed, 06 Jan 2010 19:20:50 +0000

For mortal ecommerce merchants involved in search marketing- on a budget- this means adroitly picking the right search terms and channels to market your wares and then fully vesting them to ensure their don’t just appear in those search results but appear, appear and reappear yet again not only across multiple SKUs but again and again for a single SKU. Don’t just show up for the first page search results party. Own it.

War, the Long Tail SKU Search Domination is a post from: Blue Acorn eCommerce Consulting

Title Treatment: Don’t Underestimate a Page Title’s Power

Robyn — Tue, 26 Aug 2008 16:12:34 +0000

In the world of book publishing, a title can make or break a book. Think about it. When you visit a bookstore, what gets you to pick up a particular book? No doubt the cover art and the title. Page titles are important to websites as well, as you already know. But what do you know [...]

Title Treatment: Don’t Underestimate a Page Title’s Power is a post from: Blue Acorn eCommerce Consulting

Description Tags Shouldn’t Describe – They Should Sell

Robyn — Fri, 15 Aug 2008 14:23:25 +0000

Don’t Describe–Sell! I’ve never liked the name for the meta description tag, mainly because describing what’s on a web page isn’t necessarily going to get someone to click on the link on the search engine results page (SERP). Describing is Passive. Selling is Active. The act of describing is a passive process. It doesn’t involve thinking; it involves [...]

Description Tags Shouldn’t Describe – They Should Sell is a post from: Blue Acorn eCommerce Consulting

Michael Keaton Stars In Multiplicity II – eCommerce Pagination

Kevin — Tue, 17 Jun 2008 17:12:03 +0000

With Andy MacDowell playing the role of Googlebot… Have you ever seen the movie Mulitplicity? Do you also happen to run/manage an eCommerce website? If so, then you should know exactly what I’m referring to without even reading any further. This isn’t a signal to hit your back button now, but instead an [...]

Michael Keaton Stars In Multiplicity II – eCommerce Pagination is a post from: Blue Acorn eCommerce Consulting

eCommerce SEO through the eyes of Aaron Wall

Kevin — Thu, 03 Apr 2008 18:53:46 +0000

Recently, I had the pleasure of interviewing Aaron Wall, of SEOBook.com, regarding the SEO issues specific to eCommerce websites. I prepared a few questions I thought would be interesting to hear his responses to: (1) How does catalog pagination affect SEO for particular keyphrases when each page targets the same? (take [...]

eCommerce SEO through the eyes of Aaron Wall is a post from: Blue Acorn eCommerce Consulting

SEO Pro? Prove It!

Kevin — Wed, 12 Sep 2007 02:30:52 +0000

How many times do you get approached by a self proclaimed SEO Expert? Here's a tool to make them prove their SEO expertise before running their mouth.

SEO Pro? Prove It! is a post from: Blue Acorn eCommerce Consulting

SEO Myth Series – Page Extensions

Kevin — Mon, 30 Jul 2007 03:38:24 +0000

In the second installment of Blue Acorn's SEO Myth of the Week Series, we're going to address page extensions - as in what your filenames end in for your website - and how they affect (or don't) your Search Engine Rankings.

SEO Myth Series – Page Extensions is a post from: Blue Acorn eCommerce Consulting

SEO Myth Series Sitemaps and Robots.txt

Kevin — Tue, 24 Jul 2007 23:26:58 +0000

In Blue Acorn's first SEO Myth of the Week post, we address the issue of sitemap files and using Robots.txt in your Search Engine Optimization efforts - and while they can be helpful, they are not necessary as some people suggest.

SEO Myth Series Sitemaps and Robots.txt is a post from: Blue Acorn eCommerce Consulting