Blue Acorn eCommerce Consulting » Online Marketing

Click and Mortar: The Best of Both Worlds

Melissa — Tue, 28 Sep 2010 14:25:06 +0000

For years now, there’s been a steady growth of online marketing and eCommerce businesses, leading many to wonder if brick and mortar stores will eventually become obsolete. After all, web-based stores can engage people from the comfort of their own homes, theoretically fulfilling all of their consumer needs with the click of a button. And [...]

Click and Mortar: The Best of Both Worlds is a post from: Blue Acorn eCommerce Consulting

Coupons: Good or Bad for Online Sales?

Melissa — Wed, 26 May 2010 13:51:48 +0000

In theory, coupons are a win/win: they’re a great way for smart shoppers to stretch their dollar to the max, and an effective way for businesses to attract new customers and build the loyalty of the ones they already have. But online discounts work differently than the print coupons found in newspapers and brick-and-mortar stores. [...]

Coupons: Good or Bad for Online Sales? is a post from: Blue Acorn eCommerce Consulting

Six Strategies for Creating Conversational Copy

Robyn — Wed, 31 Mar 2010 13:51:45 +0000

Your copy’s main goal is to convert. It won’t convert (or it won’t convert as well) unless it engages the visitor. And you won’t engage visitors with dry, boring, corporate-sounding copy. You’ll engage visitors with copy that’s reminiscent of the conversations they’re having in real life and in real time on Twitter and Facebook (whether [...]

Six Strategies for Creating Conversational Copy is a post from: Blue Acorn eCommerce Consulting

3 Ways to Use Your Facebook Fan Base for Marketing Research

Robyn — Tue, 26 Jan 2010 16:00:52 +0000

One of the big, obvious differences between eCommerce enterprises and traditional bricks and mortar set-ups is this: the bricks & mortar shops can “see” their customers, talk to them, and develop a stronger profile on them. Sure, if you’re an eCommerce company with strong analytics, you can analyze keywords, bounce rates, referring links, etc. But [...]

3 Ways to Use Your Facebook Fan Base for Marketing Research is a post from: Blue Acorn eCommerce Consulting

How to Use Twitter Effectively – What Twitter Type are You?

Robyn — Mon, 14 Dec 2009 14:24:08 +0000

Back in December, I wrote this post about Twitter. A lot has happened to this Internet microblogging company in the ten months since then, including its recent reception of 100 million dollars in funding and its valuation at one billion dollars. This past June, 44.5 million worldwide visitors checked out Twitter, which was up 15 [...]

How to Use Twitter Effectively – What Twitter Type are You? is a post from: Blue Acorn eCommerce Consulting

Hitting a Moving Target: Tips for Success in Mobile Marketing

Melissa — Tue, 17 Nov 2009 16:15:40 +0000

If you could get your hands on footage of 10 of your target consumers right now, 9 of them would probably be on the move. In today’s fast-paced, frenzied world, a majority of buyers are relying on their cell phones and hand-held devices as a primary means of receiving information. So it makes sense that more [...]

Hitting a Moving Target: Tips for Success in Mobile Marketing is a post from: Blue Acorn eCommerce Consulting

Attract the Right Traffic with Content Syndication

Melissa — Mon, 26 Oct 2009 15:30:30 +0000

When it comes to building credibility, attracting new customers, and keeping them coming back for more, relevant and high-quality content is critical. As an added bonus, your content also serves an important role in boosting your site’s organic rankings, making it more likely that potential customers will find you in online search results. To really maximize [...]

Attract the Right Traffic with Content Syndication is a post from: Blue Acorn eCommerce Consulting

Preparing for the Holiday Rush

Melissa — Wed, 14 Oct 2009 13:55:54 +0000

For consumers, the passing of Labor Day signals the transition from swimsuits to sweaters. But for e-tailers, it marks the ramp-up for the biggest online shopping season of the year: the Christmas frenzy. The gap between web and brick-and-mortar purchases continues to shrink, most notably during the holidays. To help you get the maximum traffic—and, [...]

Preparing for the Holiday Rush is a post from: Blue Acorn eCommerce Consulting

PR: The Good, The Bad, & The Ugly

Robyn — Mon, 28 Sep 2009 14:30:04 +0000

Recently, I’ve been getting questions from people regarding PR. Unfortunately, many businesses confuse PR with marketing. They are different, but they do work in tandem. Or, in some cases, PR might be part of an overall marketing strategy. Another common misconception: many people think ”press releases” when it comes to PR, but that’s just one teeny-tiny part [...]

PR: The Good, The Bad, & The Ugly is a post from: Blue Acorn eCommerce Consulting

Pssst: Pass it On!

Melissa — Tue, 01 Sep 2009 14:11:57 +0000

In today’s competitive marketplace, word-of-mouth marketing is one of the most effective tools in any online business’ arsenal. Referrals can go a long way toward building customer loyalty and drawing in new clientele. Smart companies know that by perfecting the art of word-of-mouth marketing (or “WOMM”), they’ll make themselves more appealing and accessible to potential [...]

Pssst: Pass it On! is a post from: Blue Acorn eCommerce Consulting