Blue Acorn eCommerce Consulting » email Marketing

Email Marketing Case Study: Running a Successful Confirmed Opt-In Campaign

Robyn — Mon, 22 Dec 2008 22:12:23 +0000

One of our clients, Design A Mosaic (DM), wanted to start up its email marketing with postcard style promotional emails (about six a year) to communicate specials, discounts, and other product news to their customer base. As we discussed in an earlier blog post, email marketing is especially important to eCommerce sites, and one of [...]

Email Marketing Case Study: Running a Successful Confirmed Opt-In Campaign is a post from: Blue Acorn eCommerce Consulting

Getting the “Right” Word Out: Email Marketing Know-How

Robyn — Wed, 10 Sep 2008 16:45:34 +0000

As you know, staying in front of your customers is a key component to business success. It costs more marketing dollars to get new customers than it does to keep ones you already have, so you do the math. This doesn’t mean you shouldn’t go after new customers. What it does mean is that you [...]

Getting the “Right” Word Out: Email Marketing Know-How is a post from: Blue Acorn eCommerce Consulting

How’s My Gear?

Kevin — Sun, 13 Jan 2008 20:15:21 +0000

That’s what online retailer DogFunk wants to know. As a Christmas present to myself, and because I was headed back to my hometown of Buffalo, NY in the midst of a winter storm, I purchased a Coal “The Yukon” Brim Beanie from this gen-x online retailer. The website itself had a great theme, [...]

How’s My Gear? is a post from: Blue Acorn eCommerce Consulting