Blue Acorn eCommerce Consulting » eCommerce Usability

Boost Sales with an Emphasis on Visual Marketing

Melissa — Tue, 22 Jun 2010 14:32:48 +0000

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that [...]

Boost Sales with an Emphasis on Visual Marketing is a post from: Blue Acorn eCommerce Consulting

Call it What it Is

Melissa — Tue, 04 Aug 2009 13:25:40 +0000

There’s so much to think about when you’re designing the website for your online business: creating the right look and feel, making your products look good, and writing copy that sets your business apart from the millions of other eCommerce sites out there. In an effort to stand out, it can be tempting to attach [...]

Call it What it Is is a post from: Blue Acorn eCommerce Consulting

Accessibility for All

Melissa — Tue, 30 Jun 2009 15:00:54 +0000

There are literally hundreds of things to think about when launching or overhauling an eCommerce site. You’ll be faced with such decisions as which hosting provider is right for you, what graphical elements will best showcase your products or services, and how to handle inventory control and fulfillment. One vital element that often gets lost [...]

Accessibility for All is a post from: Blue Acorn eCommerce Consulting

Does Your eCommerce Site Suffer from Confusability?

Robyn — Mon, 18 May 2009 14:17:12 +0000

In the Twitterverse last week, the fine folks at MarketingProfs talked about “confusability,” which they defined as “the direct opposite of usability in terms of web site or application design. This is achieved either intentionally or unintentionally.” Around the same time, Blue Acorn CEO & President Kevin Eichelberger tweeted that he didn’t like Kmart’s new website. [...]

Does Your eCommerce Site Suffer from Confusability? is a post from: Blue Acorn eCommerce Consulting

Are We There Yet? eCommerce Navigation Mistakes

Melissa — Mon, 24 Nov 2008 20:06:35 +0000

You’d never head out on a road trip without a map—or, more likely, your car’s GPS system. The same concept applies when hunting for a product or service on the web. If a site doesn’t provide you with a well-planned, easily navigable interface, you’re likely to feel just as frustrated as you would on a [...]

Are We There Yet? eCommerce Navigation Mistakes is a post from: Blue Acorn eCommerce Consulting

“Professional” Does NOT Mean “Longwinded Gobbledygook!”

Robyn — Wed, 22 Oct 2008 15:20:30 +0000

Tale of the Law School Professor I used to teach a writing course to first-semester law students. I’m not a lawyer, nor do I play one on TV. But this brilliant little law school where I worked decided it wanted “real” writers to teach its student how not to write like stereotypical lawyers. As a professional copywriter [...]

“Professional” Does NOT Mean “Longwinded Gobbledygook!” is a post from: Blue Acorn eCommerce Consulting

Know Thy Audience Members. (That Means Thinking Like Them.)

Robyn — Tue, 23 Sep 2008 16:55:38 +0000

We’ve heard this saying so often that it’s almost become cliché: know your audience. But instead of letting the words bounce off our eardrums and evaporate into the ether, let’s stop and consider what they mean. I bet if I asked, you could describe your ideal customer. You’d probably rattle off the person’s sex, age, income, [...]

Know Thy Audience Members. (That Means Thinking Like Them.) is a post from: Blue Acorn eCommerce Consulting

Make it Personal: Tips for Effective Customization

Melissa — Tue, 02 Sep 2008 16:00:26 +0000

In today’s “me-centric” marketplace, consumers are demanding customization on virtually everything, from bath towels to welcome mats to barware. Today, hundreds of thousands of U.S. businesses are offering some level of personalization on the products they’re selling, with annual sales well into the billions. And it looks like the trend isn’t fading anytime soon — [...]

Make it Personal: Tips for Effective Customization is a post from: Blue Acorn eCommerce Consulting

Michael Keaton Stars In Multiplicity II – eCommerce Pagination

Kevin — Tue, 17 Jun 2008 17:12:03 +0000

With Andy MacDowell playing the role of Googlebot… Have you ever seen the movie Mulitplicity? Do you also happen to run/manage an eCommerce website? If so, then you should know exactly what I’m referring to without even reading any further. This isn’t a signal to hit your back button now, but instead an [...]

Michael Keaton Stars In Multiplicity II – eCommerce Pagination is a post from: Blue Acorn eCommerce Consulting

There’s Something Wrong With Your Website – You Just Don’t Know It

Kevin — Tue, 10 Jun 2008 20:03:44 +0000

Time and time again, we encounter eCommerce retailers that think “they know their users”. And sure, most of them have a good idea of who they are. But knowing who they are is a different story than knowing how they act, what they like, and what they don’t like about your website. [...]

There’s Something Wrong With Your Website – You Just Don’t Know It is a post from: Blue Acorn eCommerce Consulting