Blue Acorn eCommerce Consulting » eCommerce features

eCommerce Goes Cinematic

Melissa — Mon, 30 Nov 2009 15:31:09 +0000

They say a picture’s worth a thousand words—but with the rising popularity of multimedia on the web, a high-impact video can be worth a whole lot more than that. According to a study by ComScore, more than 168 million American web shoppers watched online videos during September of 2009, representing an invaluable opportunity to create [...]

eCommerce Goes Cinematic is a post from: Blue Acorn eCommerce Consulting

9 Questions to Ask a Drop Shipper

Melissa — Fri, 10 Apr 2009 21:28:19 +0000

So you’ve found the perfect product — or products — to start selling. You’ve got a solid marketing plan, a good grasp on your target consumer, and a professional, user-friendly interface that gives you an edge over the competition. But wait — how are you going to store and ship all of that inventory? For many [...]

9 Questions to Ask a Drop Shipper is a post from: Blue Acorn eCommerce Consulting

Top 7 Reservations of eCommerce-Phobes

Melissa — Mon, 23 Feb 2009 21:20:49 +0000

As an avid online shopper, I’m always amazed when I meet someone who has never made an eCommerce purchase. They’re a shrinking breed, but they do exist. Take my Aunt Nora, who scoffs at the idea of placing an Internet order from the comfort of her robe and slippers, choosing instead to fight throngs of [...]

Top 7 Reservations of eCommerce-Phobes is a post from: Blue Acorn eCommerce Consulting

Tips for Boosting Average Order Size

Melissa — Wed, 12 Nov 2008 21:37:31 +0000

In today’s tough economy, no business is immune to the nationwide belt-tightening efforts. Penny-pinching consumers are spending less and saving more, resulting in sagging sales for eCommerce stores, especially those that peddle non-essential goods and services. Until things improve on the financial horizon, online sellers may need to shift their marketing focus. While it may not [...]

Tips for Boosting Average Order Size is a post from: Blue Acorn eCommerce Consulting

Why You Need a Site Map

Melissa — Thu, 16 Oct 2008 18:46:40 +0000

It may not be the prettiest page of your website, but it’s an essential one. Considered the directory of your online store, a text-based site map provides both users and search engines with a structured list of all of the sub-pages contained within the main domain of your site, along with links to each page. Benefits [...]

Why You Need a Site Map is a post from: Blue Acorn eCommerce Consulting

Today’s Mall Rat is Online: Catering to the Teenage Market

Melissa — Tue, 16 Sep 2008 14:05:48 +0000

Fifteen years ago, I was one of a gaggle of teenagers whose pastime of choice was wandering up and down the corridors of the local shopping mall. The managers of the shops eyed us suspiciously, silently accusing us of loitering, shoplifting, or driving away the “real” patrons. They certainly didn’t try to sell us anything [...]

Today’s Mall Rat is Online: Catering to the Teenage Market is a post from: Blue Acorn eCommerce Consulting

Make it Personal: Tips for Effective Customization

Melissa — Tue, 02 Sep 2008 16:00:26 +0000

In today’s “me-centric” marketplace, consumers are demanding customization on virtually everything, from bath towels to welcome mats to barware. Today, hundreds of thousands of U.S. businesses are offering some level of personalization on the products they’re selling, with annual sales well into the billions. And it looks like the trend isn’t fading anytime soon — [...]

Make it Personal: Tips for Effective Customization is a post from: Blue Acorn eCommerce Consulting

Most Important Elements of a Product Page

Melissa — Fri, 08 Aug 2008 13:05:02 +0000

What’s the most important page of your website? Depends on what you’re trying to do. If your main objective is to increase branding, advertise your retail store, or drive traffic to affiliate sites, the home page should probably be your main point of focus. But if you’re like a vast majority of product-related sites, your [...]

Most Important Elements of a Product Page is a post from: Blue Acorn eCommerce Consulting

Straight from the Shopper’s Mouth: Making Customer Reviews Work For You

Melissa — Fri, 11 Jul 2008 14:37:02 +0000

As a frequent eCommerce shopper, I’ve got a mental checklist of things I want to see before I go hunting for the “Add to Cart” button. Some of them are no-brainers: Price. Benefits. Pictures. Then there are the more secondary (but still important) attributes, like shipping cost, product availability, and any applicable options to configure, [...]

Straight from the Shopper’s Mouth: Making Customer Reviews Work For You is a post from: Blue Acorn eCommerce Consulting