Blue Acorn eCommerce Consulting » eCommerce Business Issues

Online Privacy Snafus Prompt the Government to Take Action

Melissa — Fri, 19 Nov 2010 15:45:26 +0000

From the earliest days of e-commerce, user privacy has been a paramount concern, on both sides of the transaction. Buyers are skittish about sharing their financial and personal data, and sellers are leery of violating regulations that could result in steep fees or even the demise of their business. In response to the recent Internet privacy [...]

Online Privacy Snafus Prompt the Government to Take Action is a post from: Blue Acorn eCommerce Consulting

Organic eCommerce: The Lowdown on Green Hosting

Melissa — Tue, 13 Jul 2010 14:34:59 +0000

Whether you’re planning a new website for a start-up business or recreating an existing corporate site, now is the perfect time to take a closer look at your hosting company and determine whether there might be more environmentally friendly options. Green or “carbon-neutral” web hosting is an increasingly popular choice… but what qualifies a hosting [...]

Organic eCommerce: The Lowdown on Green Hosting is a post from: Blue Acorn eCommerce Consulting

Bring ‘Em Back with Online Loyalty Programs

Melissa — Thu, 11 Feb 2010 14:51:35 +0000

As every business owner knows, the best customer is a repeat customer. A customer who visits your site and makes a purchase every week, or even every couple of months, is immeasurably more valuable than a casual, “one-off” customer who places one order and is never heard from again. Even so, many online businesses fail [...]

Bring ‘Em Back with Online Loyalty Programs is a post from: Blue Acorn eCommerce Consulting

PR: The Good, The Bad, & The Ugly

Robyn — Mon, 28 Sep 2009 14:30:04 +0000

Recently, I’ve been getting questions from people regarding PR. Unfortunately, many businesses confuse PR with marketing. They are different, but they do work in tandem. Or, in some cases, PR might be part of an overall marketing strategy. Another common misconception: many people think ”press releases” when it comes to PR, but that’s just one teeny-tiny part [...]

PR: The Good, The Bad, & The Ugly is a post from: Blue Acorn eCommerce Consulting

Bing! Bingo or Bust? Tips on Naming Products and Services

Robyn — Thu, 10 Sep 2009 13:35:10 +0000

According to BusinessWeek, Microsoft took a total of six months to settle on the name “Bing” for its new “decision” engine (formerly known as “Live Search”). For six weeks, a team of eight brainstormed more than 2000 names. Then lawyers and linguists danced their way through the list and eliminated names that were being used [...]

Bing! Bingo or Bust? Tips on Naming Products and Services is a post from: Blue Acorn eCommerce Consulting

The eCommerce Formula for Success

Kevin — Mon, 17 Aug 2009 15:00:12 +0000

At Blue Acorn, we talk with a great deal of online retailers daily. And most of those conversations revolve around how to improve revenue. Many people that come to us have hit that “glass ceiling”, or they just aren’t sure what to do next to keep growing those numbers. Now obviously revenue isn’t the only [...]

The eCommerce Formula for Success is a post from: Blue Acorn eCommerce Consulting

eCommerce Freedom

Kevin — Wed, 24 Jun 2009 15:00:30 +0000

Last week while attending the Internet Retailer Conference in Boston, I had the pleasure of meeting a variety of eCommerce vendors in the exhibition hall. Many of them with innovative (and some not so innovative) software, solutions, or services targeted towards online retailers and solving their needs, pain points, and goals. In discussions with a [...]

eCommerce Freedom is a post from: Blue Acorn eCommerce Consulting

Selling Without Borders: What to Consider When Going Global

Melissa — Thu, 21 May 2009 18:40:39 +0000

One of the most appealing benefits of selling online is unlimited reach. While a brick-and-mortar running shoe store is likely to draw consumers from a 20- or 30-mile radius, an online seller can gain instant exposure to athletes across the world. Whether your target e-market is two miles down the road or three continents away, [...]

Selling Without Borders: What to Consider When Going Global is a post from: Blue Acorn eCommerce Consulting

9 Questions to Ask a Drop Shipper

Melissa — Fri, 10 Apr 2009 21:28:19 +0000

So you’ve found the perfect product — or products — to start selling. You’ve got a solid marketing plan, a good grasp on your target consumer, and a professional, user-friendly interface that gives you an edge over the competition. But wait — how are you going to store and ship all of that inventory? For many [...]

9 Questions to Ask a Drop Shipper is a post from: Blue Acorn eCommerce Consulting

At What Point Do You Let Customers Go? Do the “Checkout” Exercise

Robyn — Mon, 23 Mar 2009 21:26:15 +0000

Here’s an “educational” exercise that I sometimes do: I’ll start to buy a product online, but exit before checkout. In other words, I’ll complete everything on the online order form, right up until I have to enter a credit card, and then I’ll bail, just to see what happens. Why? Well, you can learn many lessons [...]

At What Point Do You Let Customers Go? Do the “Checkout” Exercise is a post from: Blue Acorn eCommerce Consulting