We commonly use analytics data as a means to determine how to better speak to our customers in encouraging them to complete the purchase. While there are a plethora of eCommerce KPIs and metrics that are commonly referenced, at Blue Acorn we like to dig a little below the surface at metrics that probably don’t exist on your Analytics dashboard (and thus are probably overlooked). One of those metrics is “visits to purchase” – which is defined as the number of sessions from the first interaction with the website to complete a purchase. This metric is loosely related to days to purchase, another metric worth detailing (separately).