Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed the price with cents ($19.00). The results are in and, with 99.9% confidence, there is a clear winner. Click this link to see the test featured on Behave.org, vote for which version you think resulted in increased KPIs, then read the case study.