With or Without Zeros?

Posted by | November 30, 2016 Conversion Optimization | No Comments
Test of the Week

Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed the price with cents ($19.00). The results are in and, with 99.9% confidence, there is a clear winner. Click this link to see the test featured on Behave.org, vote for which version you think resulted in increased KPIs, then read the case study.

About Bethany Kelley

After joining Blue Acorn's marketing team in 2014, Bethany jumped headfirst into the eCommerce world. Since then, she's focused on sharing Blue Acorn's achievements and client successes with the masses through social media, blogs, and press coverage.

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