Comments on: SEO Myth Series - Page Extensions

By: Abe

Abe — Tue, 14 Oct 2008 17:34:05 +0000

Very good answer.

I never really thought of it that way.

By: Kevin

Kevin — Tue, 26 Aug 2008 16:46:07 +0000

Hi Abe - thanks for your question,

No, the search engines don’t care about the extension - at all. This was further verified at the last SMX Advanced conference I attending a few months back where representatives from all three search engines indeed verified that this is in fact a myth.

Also, just because a page has a .php extension does not mean it is necessarily dynamic. It is dynamic in the sense that data might be pulled from a database, but it by no means indicates that the page is constantly changing (or dynamic). I can take the same html page with no server side code and make it a .php page just by changing the extension. The search engines do not assume anything just based on the extension.

By: Abe

Abe — Tue, 26 Aug 2008 16:29:32 +0000

Another common myth busted.

But….

Will .html be better than .php?
Does google care if a page is dynamic?

By: Blue Acorn

Blue Acorn — Tue, 04 Sep 2007 18:23:04 +0000

Hi Bonnie, and thanks for your input. SEO is a varied practice, true, and I’m sure you apply many of the tactics and practices that do work very effectively for your clients. I am not doubting your abilities as an SEO, but rather one specific point on your website. It seems in your comment above that you are almost arguing that SEO as a practice does work - of which I am a true believer - however, in specific reference to your information about page extensions I find inaccuracies.

By: Bonnie

Bonnie — Tue, 28 Aug 2007 17:05:59 +0000

Here is my 3 cents (my rates have gone up)…when we develop a web site for a client, or add new static pages with content, we always name the page for the content theme as well as the text link. We have been using this practice for years and have found that these pages have always achieved higher rankings. With a page that contains proper content, keyword in headers, keywords in title, description tags, keyword phrase as page name and a text link using the phrase has helped build a theme relation for the site and the page.

SEO has many ways of being done. There are always those who say not true, will not work, may work, myth. But we have seen this practice work for well over 1500 clients and as such, will always continue to use this as one of our SEO practices…so to us, your myth is not true, but is a success when we use it along with other factors of optimization. But then again…isn’t that what makes SEO so much fun, what works for one may not work for the other

Best
Bonnie

By: Blue Acorn

Blue Acorn — Mon, 13 Aug 2007 20:42:35 +0000

First of all, just wanted to say thanks for Noah in contributing his rebuttal on the subject as well as giving me a call to discuss his reasoning for providing that advice. Obviously, when it comes to SEO there are no guarantees, people have different ideas of what works and what doesn’t. And this topic is a prime example of something that people may not see exactly eye to eye on. In fact, when citing references like I do I’m sure everyone would want to argue their case (uh oh here comes Bonnie…)

Since this original conversation with Noah, I had also brought this subject up with other “industry experts” at SEOmoz.org and HighRankings.com - both highly regarded. The feedback from both sides was that URL extensions are meaningless for SEO purposes.

Noah contends that through his experience with online Marketing that these extensions in fact do play a role, and every little edge you can get helps. Noah makes a great point about scrutinizing any SEO advice, and only through that questioning can trust be built and regardless of Noah’s view on this particular topic, his company has been successful at placement for some very competitive keyphrases. So, here’s a good example of two disputing ideas, both coming from successful SEO practices. In this particular author’s opinion (as well as others), I still consider this to be a myth, but I have been wrong on occasion - don’t count on it happening too often though

By: Noah

Noah — Mon, 13 Aug 2007 19:26:03 +0000

First off I don’t “claim” to be anything. Our clients that have experienced it may call us that, but we don’t. It all boils down to hard work on content, that hasn’t changed in several years.

I’m big on letting the performance speak for itself. You know we have billion page look ups and hundred million page look-ups in just about every industry there is, (you neglected to mention this above) this doesn’t happen by accident, and surely not by guessing and it’s done with absolutely no tricks. Just good content.

Dynamic “non contextual” URL’s can perform fine as the URL is only one of the many many things that make up a pages ability to perform, however we all know that textual content sensitive links do have an effect.

In the same breath, having NO extension “can” also work, but it will not work as well as a content sensitive page URL.

Our conversation covered many other reasons why we suggested using an extension, SEO was just one of them, so using the statements out of context really leaves a lot of gray area.

No extension is “folder structure” in computers and on the web. Man I hate analogies but think of domain.com as your home and domain.com/room/ as a location in your home and domain.com/living_room/mantle_contents.aspx as content in the room. In the same way that Google is looking for EXACT content matching, they try to avoid general matches when they can find exact matches.

But don’t take my word for it, let performance be the benchmark. There are so many snake oil salesman in the SEO world that most of what you hear should always be scrutinized so kudos to you for digging deeper.

Thanks,

Noah