http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/ eCommerce Consulting, Advice, and eCommerce Resources for Internet Retailers Tue, 06 Jan 2009 03:34:06 +0000 http://wordpress.org/?v=2.6 http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/#comment-1250 Kevin Wed, 20 Aug 2008 14:25:10 +0000 http://www.blueacorn.com/?p=72#comment-1250 Thanks for chiming in Khalid, we recently re-launched Design A Mosaic, and we weren't the original web developer. Previous to our engagement, they weren't even ranking for that term, so we don’t really have any data to draw comparisons to unless we switch their description to something else for a period of time assuming that their rank remains consistent. Other than that, we can't tell what click-through others are getting on that key phrase necessarily. What we usually do is determine the "reach" in the search results by using the number of visitors from that key phrase vs. the # of searches as estimated by keyword research tools. We can compare that to the typical CTR on SERPs based on position but again, I don't think DM has remained consistent in any one position (as of this comment they are now 3rd in the SERP for that term) - at least, not yet. Thanks for chiming in Khalid, we recently re-launched Design A Mosaic, and we weren’t the original web developer. Previous to our engagement, they weren’t even ranking for that term, so we don’t really have any data to draw comparisons to unless we switch their description to something else for a period of time assuming that their rank remains consistent. Other than that, we can’t tell what click-through others are getting on that key phrase necessarily. What we usually do is determine the “reach” in the search results by using the number of visitors from that key phrase vs. the # of searches as estimated by keyword research tools. We can compare that to the typical CTR on SERPs based on position but again, I don’t think DM has remained consistent in any one position (as of this comment they are now 3rd in the SERP for that term) - at least, not yet.

]]> http://www.blueacorn.com/blog/search-engine-optimization-seo/description-tags-should-sell/#comment-1239 Khalid Saleh Tue, 19 Aug 2008 23:06:36 +0000 http://www.blueacorn.com/?p=72#comment-1239 Excellent tip Robyn. Did you test to see which of these descriptions actually drive more click through to the site? I am almost sure the sell description works better but i am not sure what kind of uplift it might create. Excellent tip Robyn. Did you test to see which of these descriptions actually drive more click through to the site? I am almost sure the sell description works better but i am not sure what kind of uplift it might create.

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