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Optimizely Unveils Optimizely X: The Experimentation Platform

Posted by | September 15, 2016 News, Optimizely | No Comments
Optimizely X

Today in San Francisco, after much planning and anticipation, Optimizely has introduced its new product, Optimizely X: The Experimentation Platform. And I, for one, am very excited to introduce you to this new, powerful product.

What is Optimizely X, you ask? It’s an experimentation platform that will provide you with the ability to deliver personalized experiences across every channel, every device, at every customer touchpoint. For years, companies could tweak their online shopping experiences using Optimizely’s platform, testing different variations to see which worked better. With Optimizely X, these customers—you—now have unlimited possibilities to build more tailored experiences in real time, which every marketer knows is what today’s savvy shopper expects.

Optimizely X includes a full tech stack of products in one mega-platform that will meet the experimentation needs of most enterprise businesses. New capabilities include:

Optimizely X Web Experimentation

Enable everyone to improve every web experience

The easiest and most powerful way to run experiments across a website. Built for the modern web with fast implementation, an easy-to-use visual editor, and one-click integrations means the entire organization can run experiments without requiring code.

Optimizely X Web Personalization

Deliver targeted content and experiences in real time

Incorporate all of your 1st-party and 3rd-party data, along with behavioral targeting to deliver tailored experiences to visitors in real time by creating integrated dynamic customer profiles.

Optimizely X Web Recommendations [new]

Automatically add recommended products or content to increase revenue

Automatically add product, category and content recommendations to any webpage without the need of developers. Leverage machine learning to continuously improve your recommendations to deliver hands-off ROI. Experiment on algorithms, placement and presentation with native experimentation capabilities.

Optimizely X Full Stack [new]

Empower developers to experiment everywhere

Designed with developers in mind, Full Stack runs experiments on any application in the most popular coding languages, including Python, Java, Ruby and Node with more SDKs to come. Enables product and engineering teams to experiment deeply and broadly across the technology stack, with server-side and client-side testing unified on a single experimentation platform, such as pricing, search results order or site redesigns.

Optimizely X Mobile

Deliver relevant, engaging mobile app experiences

Enhanced features and powerful developer tools allow companies to engage customers where they are, regardless of device by running experiments on apps built on iOS and Android. Instantly roll out new features without waiting for App Store or Google Play review.

Optimizely X OTT [new]

Deliver great over-the-top TV apps built on tvOS or Android

A brand new offering to enable experiments in any over-the-top (OTT) TV application using tvOS or Android TV, such as navigation, app layout, site design, featured content or integrated message testing. As one of Optimizely’s award-winning, 3-Star Solutions Partners, Blue Acorn’s dedicated team of developers, strategists and designers will be discussing upcoming experiments with Optimizely X in mind.

“Optimizely X moves Optimizely into the enterprise personalization and optimization space with a holistic solution vs. using separate tools,” said Jay Atkinson, Blue Acorn’s director of optimization. “Our clients rely on us to deliver advanced ecommerce strategies to ensure that they are always improving the online shopping experience for their customers; this new product helps us in that goal.”

Interested in learning more? Email me at Scott.Plumb@blueacorn.com. Optimizely X will be available starting October 4, 2016.

About Scott Plumb

As a Senior Business Development Manager, Scott serves as a consultative resource for brands and retailers that are looking to solve their eCommerce testing/optimization challenges. He is also responsible for managing key partnerships with our three optimization platforms.  In his spare time, he enjoys vacuuming, reading up on Costco, and hanging at Pearlz Oyster Bar.

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