http://www.blueacorn.com/blog/online-marketing/its-all-in-how-you-say-it/ Blue Acorn is an eCommerce Consulting Firm specializing in helping online retailers increase sales, profitability, and ROI through eCommerce Services. Mon, 23 Jan 2012 14:51:57 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.blueacorn.com/blog/online-marketing/its-all-in-how-you-say-it/comment-page-1/#comment-13062 Call it What it Is | eCommerce Component Naming Conventions | Blue Acorn eCommerce Consulting Tue, 04 Aug 2009 13:25:44 +0000 http://www.blueacorn.com/beta/?p=65#comment-13062 [...] language, text length, and graphic presentation should be suited to your target demographic (use a consistent tone). If your target demographic wants clear and direct and you give them flowery or esoteric, you’re [...] [...] language, text length, and graphic presentation should be suited to your target demographic (use a consistent tone). If your target demographic wants clear and direct and you give them flowery or esoteric, you’re [...]

]]> http://www.blueacorn.com/blog/online-marketing/its-all-in-how-you-say-it/comment-page-1/#comment-4712 Marketing Plans - Messaging - Email Marketing | BlueAcorn.com Wed, 28 Jan 2009 21:41:47 +0000 http://www.blueacorn.com/beta/?p=65#comment-4712 [...] Once you’re “set” on your message, make sure you maintain consistency throughout all mediums. Most businesses put a lot of emphasis on their websites, and for good reason. But now’s the time to make sure your core messages are consistent on any piece of communication that “touches” your customer. Do your invoices, auto confirmations, newsletter welcome emails, etc. have a tone that’s consistent with your website? Do all these items properly display logos, taglines, or any other sort of call-out or call-to-action? This consistency is incredibly important from a branding perspective. Re-read this post on creating a consistent tone in your copy. [...] [...] Once you’re “set” on your message, make sure you maintain consistency throughout all mediums. Most businesses put a lot of emphasis on their websites, and for good reason. But now’s the time to make sure your core messages are consistent on any piece of communication that “touches” your customer. Do your invoices, auto confirmations, newsletter welcome emails, etc. have a tone that’s consistent with your website? Do all these items properly display logos, taglines, or any other sort of call-out or call-to-action? This consistency is incredibly important from a branding perspective. Re-read this post on creating a consistent tone in your copy. [...]

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