Comments on: 3 Ways to Use Your Facebook Fan Base for Marketing Research http://www.blueacorn.com/blog/online-marketing/3-ways-to-use-your-facebook-fan-base-for-marketing-research/ Blue Acorn is an eCommerce Consulting Firm specializing in helping online retailers increase sales, profitability, and ROI through eCommerce Services. Mon, 23 Jan 2012 14:51:57 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve http://www.blueacorn.com/blog/online-marketing/3-ways-to-use-your-facebook-fan-base-for-marketing-research/comment-page-1/#comment-24470 Steve Tue, 16 Feb 2010 19:29:02 +0000 http://www.blueacorn.com/?p=927#comment-24470 "I’d rather have 500 devoted, hardcore fans who are active in my community and who buy from me than 5000 robots." I couldn't agree more. Same thing goes for Twitter, LinkedIn or any other social network. Its not the quantity, but the quality. Its amazing on Twitter (I know we are talking about Facebook, so hang with me a sec), how many initially follow me, but when I see the poor quality of their content and I do not follow back, how many drop... All they seem to be looking for is the return follow so they can spam me with their get rich quick schemes. Over time the size of the quality followers (or in Facebook's world --fans) over quantity, becomes WAY more valuable to you when it comes to conversions. “I’d rather have 500 devoted, hardcore fans who are active in my community and who buy from me than 5000 robots.”

I couldn’t agree more. Same thing goes for Twitter, LinkedIn or any other social network. Its not the quantity, but the quality. Its amazing on Twitter (I know we are talking about Facebook, so hang with me a sec), how many initially follow me, but when I see the poor quality of their content and I do not follow back, how many drop… All they seem to be looking for is the return follow so they can spam me with their get rich quick schemes.

Over time the size of the quality followers (or in Facebook’s world –fans) over quantity, becomes WAY more valuable to you when it comes to conversions.

]]> By: Zach Philip http://www.blueacorn.com/blog/online-marketing/3-ways-to-use-your-facebook-fan-base-for-marketing-research/comment-page-1/#comment-24453 Zach Philip Tue, 16 Feb 2010 15:12:51 +0000 http://www.blueacorn.com/?p=927#comment-24453 i like the part about adding a mixture about fun and seriousness. i also read up http://bit.ly/aKM5NF which i found useful! i like the part about adding a mixture about fun and seriousness. i also read up http://bit.ly/aKM5NF which i found useful!

]]> By: E-commerce Howto http://www.blueacorn.com/blog/online-marketing/3-ways-to-use-your-facebook-fan-base-for-marketing-research/comment-page-1/#comment-24186 E-commerce Howto Sat, 13 Feb 2010 12:06:11 +0000 http://www.blueacorn.com/?p=927#comment-24186 Doing surveys with your social network works great! Doing surveys with your social network works great!

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