Today, Google announced the release of a new product, Google Tag Manager (GTM). Once set up, using a tag manager allows you to easily manage your eCommerce marketing campaigns without consulting your technical team. This is important because in today’s world of real-time data and competing remarketing practices, quick decisions and equally fast implementations are necessary for effective agile marketing campaigns. Tag managers are nothing new, so why should you care about this one?
The Benefits of Google Tag Manager:
- - Allows you to quickly adapt eCommerce marketing campaigns as data is collected
- - Supports all Google and select 3rd party tracking and marketing tags
- - Relatively intuitive and easy to use
- - Provides fast, accurate, and dependable data
- - Includes a Tag Management QA feature
- - It’s free!
Once a tag management system is implemented, it allows eCommerce marketers to control when and where on the site tags are used without requiring time from a developer, but that’s not the only reason for considering one. The top three other benefits include:
- Asynchronous tag loading means faster page load times.
- One call for multiple tags during page load compared to multiple individual 3rd party calls during page load also means faster page load times.
- It’s not uncommon for tags to become sloppy, misplaced, and/or forgotten about, which can add inefficiencies in your site code. Using a tag manager cleans up your code and gives you one area to manage all your tags.
Although Google Tag Manager will enable eCommerce managers to more easily tweak and optimize their remarketing campaigns once it is up and running, it is important to ensure your tag manager is implemented in a way that will provide the most flexibility and long-term data collection value. This is why specialized Google Analytics Certified Partners – such as Blue Acorn – have been carefully vetted by Google to help you with your initial implementation.
Integrating Google tools into everything we do has played a large role in developing what we consider an “intelligent” approach to eCommerce. They enable us to generate the data-driven decisions and relevant traffic that have contributed to the growth and success of Blue Acorn and our clients. We highly recommend you take a more in-depth look at Google Tag Manager by visiting the GTM site and downloading this quick factsheet. We also invite you to watch the video below and comment with any thoughts or questions you may have regarding this new product from Google.