Comments on: eCommerce Goes Cinematic

By: Riya

Riya — Tue, 19 Jul 2011 12:52:23 +0000

Very nice post.Incorporating videos in ecommerce sites helps in drawing more traffic to your site and also gives an attractive appearance to your website.

By: Jackie

Jackie — Fri, 12 Feb 2010 15:44:09 +0000

Thank you for the great article. This is something that we have been thinking about doing for awhile and plan on implementing it this quarter. I think video does sell, because people can actually see the product in action!

By: Steve

Steve — Mon, 04 Jan 2010 03:52:39 +0000

Thanks for the article. I agree with you that video will be making itself more prevalent in ecommerce, especially now that broadband is pretty widespread. The biggest barrier I see is the cost involved of taking professional videos. At least for about 80% of the online store owners. However, even for those midsize ecommerce sites, they should at least try to focus on a few of their top selling items, or even better, activities or emotional-type videos, where your not selling a specific product but rather a solution, a good time, or promoting a how-to, or hobby related video. This way, the video message can carry across multiple products or lines and won’t come across too commercial. Great post.

By: Chotrul E-Commerce Design

Chotrul E-Commerce Design — Thu, 31 Dec 2009 18:31:04 +0000

I think the most useful incorporation of video on an E-Commerce site I’ve come across recently is actually on clothes sites. To see a model walking in a dress, for example, gives such a different view to just a flat photo. How does it hang? How does it move with you? These things are conveyed perfectly by video. It gives buying dresses via a transactional site much of the benefit of buying in a bricks and mortor store, together with the convenience of online. Unbeatable.

By: Carla

Carla — Fri, 04 Dec 2009 23:31:30 +0000

This is really interesting because I’ve never thought about incorporating video in my web store before. Its probably because I myself are not drawn to video on blogs or on eCommerce sites. I rather read. This does give me a lot to think about though…