Comments on: Creating a Kick-Butt Blog for Your eCommerce Site http://www.blueacorn.com/blog/ecommerce-blogging/creating-a-kick-butt-blog-for-your-ecommerce-site/ Blue Acorn is an eCommerce Consulting Firm specializing in helping online retailers increase sales, profitability, and ROI through eCommerce Services. Mon, 23 Jan 2012 14:51:57 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: How to start a great blog for your e-commerce website | The How To Do Things Blog http://www.blueacorn.com/blog/ecommerce-blogging/creating-a-kick-butt-blog-for-your-ecommerce-site/comment-page-1/#comment-9835 How to start a great blog for your e-commerce website | The How To Do Things Blog Mon, 20 Apr 2009 05:00:00 +0000 http://www.blueacorn.com/beta/?p=233#comment-9835 [...] This blog post tells you how to start a great blog for your e-commerce website. [...] [...] This blog post tells you how to start a great blog for your e-commerce website. [...]

]]> By: Hasan Luongo http://www.blueacorn.com/blog/ecommerce-blogging/creating-a-kick-butt-blog-for-your-ecommerce-site/comment-page-1/#comment-7122 Hasan Luongo Thu, 19 Mar 2009 05:00:00 +0000 http://www.blueacorn.com/beta/?p=233#comment-7122 Kevin, thanks for the thoughtful reply. In thinking more about the specific type of blogs (topical or product/company) I think we fall right in the middle. For example the tag line for the hoodie blog (www.hoodiepeople.com/blog) is a blog about fresh hoodies and fresh people, this might be a potential weakness or a strength, the quality of the content is really going to be the key determinant. On the product/company side what we have found is that product/brand specific posts get indexed in search very well and put us on the 1st page of many product specif searches which is awesome on the organic seo side and code provide more context about a cool hoodie then our product pages alone. We weave into the blog lots of content from our flickr community, and about the various cool projects that our brand partners (clothing designers) are doing, like Jedidiah's various social causes. Where we can most improve is increasing the topical focus and being more of a hub for overall hoodie culture by bloggin about other hoodie projects and new releases even if we don't stock the item. The great thing about this medium is that its fluid and you can always try different things. thanks again for the insight, lots of ideas percolating on our end. Kevin,
thanks for the thoughtful reply. In thinking more about the specific type of blogs (topical or product/company) I think we fall right in the middle. For example the tag line for the hoodie blog (www.hoodiepeople.com/blog) is a blog about fresh hoodies and fresh people, this might be a potential weakness or a strength, the quality of the content is really going to be the key determinant.

On the product/company side what we have found is that product/brand specific posts get indexed in search very well and put us on the 1st page of many product specif searches which is awesome on the organic seo side and code provide more context about a cool hoodie then our product pages alone.

We weave into the blog lots of content from our flickr community, and about the various cool projects that our brand partners (clothing designers) are doing, like Jedidiah’s various social causes.

Where we can most improve is increasing the topical focus and being more of a hub for overall hoodie culture by bloggin about other hoodie projects and new releases even if we don’t stock the item.

The great thing about this medium is that its fluid and you can always try different things.

thanks again for the insight, lots of ideas percolating on our end.

]]> By: Hasan Luongo http://www.blueacorn.com/blog/ecommerce-blogging/creating-a-kick-butt-blog-for-your-ecommerce-site/comment-page-1/#comment-7025 Hasan Luongo Tue, 17 Mar 2009 05:00:00 +0000 http://www.blueacorn.com/beta/?p=233#comment-7025 we run hoodiepeople.com, an eCom site specializing in fresh hooded sweatshirts in the urban/streetwear/surf/skate markets. we blog frequently and put a lot of effort into getting fresh relevant content on the site. However most of the content is about our new products, the brands we carry, and bits of company news, wondering if we need to branch out to include more "general" hoodie news. we do our best to not be "salesy" and make the content as cool and informative as possible. our blog is hoodiepeople.com/blog - any suggestions or tips would be much appreciated. we run hoodiepeople.com, an eCom site specializing in fresh hooded sweatshirts in the urban/streetwear/surf/skate markets. we blog frequently and put a lot of effort into getting fresh relevant content on the site. However most of the content is about our new products, the brands we carry, and bits of company news, wondering if we need to branch out to include more “general” hoodie news. we do our best to not be “salesy” and make the content as cool and informative as possible. our blog is hoodiepeople.com/blog – any suggestions or tips would be much appreciated.

]]> By: Kevin http://www.blueacorn.com/blog/ecommerce-blogging/creating-a-kick-butt-blog-for-your-ecommerce-site/comment-page-1/#comment-7045 Kevin Tue, 17 Mar 2009 05:00:00 +0000 http://www.blueacorn.com/beta/?p=233#comment-7045 @Hasan, thanks for commenting - there are typically two approaches eCommerce blogs take form around: specific product/company information or relevant topical information. In fact, maybe even a third category is simply linkbait topics that may have very l @Hasan, thanks for commenting – there are typically two approaches eCommerce blogs take form around: specific product/company information or relevant topical information. In fact, maybe even a third category is simply linkbait topics that may have very l

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